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When we started XS, Inc. over 12 years ago, we had big ambitions to change the way commerce was conducted in agriculture. In fact, hundreds, if not thousands of startups were popping up and racing to create exchanges in their respective industries with the same objectives in mind. As we all know now, internet-enabled efficient markets, while intellectually sound, can and often did overlook many behavioral, social and emotional dimensions of the buying experience. This miscalculation inevitably led to the demise of the vast majority of startups. The very few who survived were able to do so by embracing change and finding some other value-added service or product to sell. At XS, we have always been fortunate to have attracted… Read More