Business Intelligence – Map Visualization

03/14/2011

Dale Fenimore

One of the more popular Business Intelligence tools here at XS is map visualization.  We’re taking advantage of new Geo-spatial tools to render multiple dimensions of data on a map as a means of better understanding performance and trends.  By consulting this particular map, you would be able to see: location of the bent grass golf courses in Kansas, annual sales of Product X to each golf course (represented by bubble color), the number of holes at the course (represented by bubble size), and the golf courses that are not being sold to.  Simply put, big white bubbles equal sales opportunities. By implementing this on our standard development platform, we can integrate the maps with other application functionality so that one could, …[ MORE ]

Page 1 of 11